A newly created part time position is available in our Marketing team for a Product Marketing Manager to lead the management of our current and future products.About the roleThe Product Marketing Manager is responsible for bringing new products to market and for supporting existing products through the product life cycle. This is done by developing and implementing high-quality marketing strategies that meet budgeted targets and deliver a strong ROI.If you were to apply for this role, you would be responsible for considering and implementing the full marketing mix across product, price, promotion, place, people, process, and physical/digital evidence and translating this into effective digital and other marketing campaigns in line with the Learning Links brand guidelines, communications and content strategies and set expense budgets.Working closely within a small team of marketing professionals and collaborating with a wide range of internal and external stakeholders, the successful applicant of this role will analyse and monitor market trends, competitor data and user feedback and customer journeys and buyer personas to determine how a product can most effectively be marketed to its target audience.The Product Marketing Manager will develop an annual product and services marketing plan that links in with the overarching integrated marketing strategy and the organisational operational plan.The role is both strategic, requiring excellent planning and marketing strategy skills, and tactical and requires a high level of organisation to manage multiple priorities, products and projects effectively.Reporting lineThe role reports to the Head of Brand and Communications and works particularly closely with the Product Innovation Manager and the Client Services managers across disciplines.Benefits include:Flexible working conditions (including work from home, part time work, work from various locations etc.)Above award salary and not-for profit salary packaging options ($15,900 + $2,649 + novated leasing) significantly increasing take home pay. Systems and digital skills training to allow you to focus on your role.Focus on leadership development, including individual and peer learning.Dedicated professional development days each yearSupportive culture and environment with opportunities to grow and develop  as part of a broader team.EAP services including access to career support, manager assistance, mental health and counselling services, nutrition/ diet advice, financial counselling, legal assistance etc. Key accountabilities Influencing pricing, determining positioning, naming, branding and messaging of new and existing productsGathering and processing customer feedbackPerforming competitor analysis and data analysis to inform product requirementsDetermining online and offline marketing channels and tactics to be used for product marketing campaignsCollaborating with product innovation and client services staff in developing and executing strategiesConducting interviews, surveys and focus groupsIdentifying opportunities for increased customer acquisition, engagement and retention. Planning, executing and tracking marketing campaigns and events. Develop differentiated messaging and deliverables that help accelerate purchase decisions and drive adoption – including web pages, videos, and other collateral Collaborate with Services to identify ideal customer profiles, buyer personas and journeys, and success stories   Reporting on and analysis of key metrics such as traffic, sales and engagement across channels Other duties as required to support the Marketing team Key performance indicators Annual plans and strategies are in place for all products and services and reviewed regularly Product launches and campaigns meet set budgeted targets and are executed on time Product and campaign messaging and collateral reflects the Learning Links brand and communications strategy Expenses are managed within budget and investments produce a strong ROI Effective and positive relationships are maintained with internal and external stakeholders Campaigns and publications are executed to a high standard Continuous improvement observed to support growth and customer excellence  Essential Criteria: Extensive experience in Product or Brand Marketing Formal qualification in Marketing, Communications or similar relevant field Excellent communication, presentation and leadership skills High level organisational and time management skills Sharp analytical and problem-solving skills Creative thinker with a vision Flexible and agile with a good commercial acumen People and collaboration skills  Your applicationThis role is only being advertised internally. If this sounds like a chance to take a bold next step in your career, apply now by submitting a cover letter addressing the criteria above. For more information please contact Alex Biviano, People and Culture Manager, on 0415 656 800. 75000 AUD Alexandria 2015